[summary summary]
WHERE
Africa, Omnicom Group
WHAT
Natura Una desired to represent with greater fidelity its core audience and the potential of Latin American beauty. After extensive research, our team sparked the need of an update on the aesthetics of the brand.
RESULTS
Strategic Brand Positioning
Understanding the cultural codes allows Natura to align its branding with regional aesthetics, enhancing market appeal.
Cultural Relevance
Identifying Latin American elegance codes ensures Natura’s products resonate culturally, strengthening brand recognition.