[summary summary]
WHERE
Africa, Omnicom Group
WHAT
After client decision for a brand repositioning, our team analysed the current beliefs of category buyers and developed the campaign concept and manifesto to reflect our findings. "Natura Faces is a colourful breath in the midst of all this struggle. Rebellious with a cause. Activist out of love. Self-assured, because they always embrace what is different. Free to imagine new ways of (re)existing. Finds irreverence without losing lightness. Like to see beauty in things. A citizen of the world, because they see the global as their local."
RESULTS
The campaign enhanced brand resonance with a wider, more diverse audience, reinforcing Natura's position as an inclusive and progressive brand. It also showcased the agency's capability to deliver culturally relevant and socially impactful advertising. It not only elevated the agency's creative reputation but also demonstrated our commitment to diversity and inclusion.