[summary summary]
WHERE
Galeria.ag, independent advertising agency
WHAT
All the steps from the conception of the campaign briefing to the "go live" were mapped and documented in order to increase predictability of the project and to identify key moments to collab with other teams/departments.
RESULTS
Clients
- Enhanced Project Predictability: The playbook offers clarity on the campaign process, enabling clients to anticipate steps and prepare accordingly.
- Increased Collaboration Opportunities: Identifying key moments for collaboration ensures that clients can contribute effectively, aligning campaigns more closely with their vision and goals.
Agency
- Streamlined Process Management: The playbook simplifies project management, reducing potential errors and inefficiencies.
- Team Synergy: Facilitates inter-departmental collaboration, leveraging diverse expertise for more innovative campaign solutions.