[summary summary]
WHERE
Grupo Boticário Europe
WHAT
Concept and manifesto of annual event, ensuring a continuous timeline from previous ones. Communication journey through emails, social media and sales team.
RESULTS
"It's the initial spark, the very first step, the starting point. And as this dream blooms, it unites us in a shared purpose, guides us through uncharted paths, and inspires us to reach beyond.
For every dream might be individual, yet the victory is always collective.”
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Revenue Opportunities: Generated more 3x sales than previous year, with great feedback from participants expressing how they wish to come to the next event.
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Innovation and Improvement: Allowed for annual assessment and improvement, encouraging innovation in products, services, and customer experiences.