Developed editorial frameworks for social and press content, translating research into accessible storytelling formats.

Approach

• Developed editorial frameworks and recurring content series to transform fragmented communication into a cohesive narrative.
• Defined topics and publishing rhythms that tied brand expertise to audience curiosity: wellness rituals and product knowledge to technology’s human impact.
• Integrated planning tools across design, CRM, and leadership teams, ensuring each release had both strategic timing and narrative continuity.

Impact

• Provided a replicable model still used for campaign planning and press coordination.
• Boosted content predictability and reduced production bottlenecks through clear publishing cadences.
• Enabled simultaneous alignment of creative, research, and technical contributors in two highly distinct sectors.