What are fashion brands actually made of?

What are fashion brands actually made of?

2026-01-30

Experiments ⋆˙⟡Fashion

This project started with a simple frustration.

I wanted to buy a new pair of trousers made entirely from natural materials. What I found instead was a lot of clicking: opening product pages one by one, scanning fabric compositions, and discovering—again and again—that “mostly cotton” still meant polyester somewhere in the mix.

There was no way to filter for this. So I made my own.

This page looks at clothing brands from two complementary angles: materials and products. Together, they make it easier to understand what a brand is actually made of—and to find items that meet stricter material criteria.

Explore below. I hope it’s useful to you too.

What is Uniqlo NL made of?

Imagine Uniqlo NL had a single fabric label for its entire collection.
A single product can contribute to several materials if it’s made from blended fibres.

What kind of products does Uniqlo NL sell?

Here, each product counts once, based on its overall fabric mix:

  • made only from natural fibres
  • made from a mix of fibres
  • made only from synthetic fibres

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Source: Uniqlo Netherlands

Data as of: 15/november/2025

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