Planned and executed the full communication journey for a new mobile app, aligning UX, CRM, and design teams around a consistent narrative from pre-launch to adoption.

Approach

• Designed a communication flow integrating app notifications, emails, and web content to guide users through each launch phase.
• Collaborated with developers and UX teams to synchronise timing, tone, and design across all touchpoints.
• Created detailed content calendars and briefs for each message, ensuring brand consistency and clarity of purpose.

Impact

• Improved launch coordination across teams, reducing overlapping tasks and communication delays.
• Increased user engagement during onboarding through targeted notifications and sequenced messaging.
• Established a scalable framework for future app communication journeys, later reused in other digital rollouts.