Built data-driven incentive programmes that motivated thousands of independent sales representatives while strengthening engagement and loyalty across regional networks.

Approach

• Designed and managed incentive cycles tailored to seasonal campaigns and sales milestones.
• Developed communication calendars and detailed content briefs for CRM and design teams, ensuring consistency from announcement to reward delivery.
• Coordinated suppliers for rewards and merchandising, balancing quality, cost, and logistics across multiple markets.

Impact

• Increased programme participation and retention by creating transparent performance tracking and clear reward criteria.
• Improved cross-team coordination through unified communication flows linking sales, CRM, and creative departments.
• Enhanced brand perception among independent sellers, turning incentives into an ongoing recognition platform rather than isolated campaigns.