Led the creative direction and visual production of campaign photoshoots, ensuring coherence between brand strategy, art direction, and final delivery.

Approach

• Developed creative concepts, visual guidelines, and shot lists aligned with campaign objectives and target audiences.
• Collaborated closely with photographers, stylists, and designers to translate strategic direction into visual storytelling.
• Supervised all stages — from pre-production and moodboarding to on-set art direction and post-production review.

Impact

• Delivered cohesive campaign imagery that strengthened brand identity and improved cross-channel visual consistency.
• Optimised collaboration between creative and marketing teams, reducing revision cycles and production delays.
• Created a reference framework later used to guide future shoots and maintain aesthetic alignment across projects.