Led the creative direction and production of brand photoshoots, ensuring visual coherence and storytelling across all campaign materials.

Approach

• Developed creative concepts and visual guidelines aligned with brand positioning and campaign objectives.
• Collaborated with photographers, stylists, and designers to maintain consistency from pre-production to final delivery.
• Oversaw moodboard creation, lighting direction, and shot sequencing to ensure brand fidelity across digital and print assets.

Impact

• Produced cohesive imagery that reinforced campaign narratives and brand identity across platforms.
• Improved production efficiency by establishing repeatable shoot guidelines and reference frameworks.
• Strengthened collaboration between creative, marketing, and production teams, reducing revision cycles and turnaround times.