Created reusable frameworks and templates that streamlined campaign planning, approval, and reporting across multidisciplinary teams.

Approach

• Mapped recurring marketing processes across content, CRM, and design teams to identify workflow gaps and redundancies.
• Built centralised templates and checklists in Notion and Google Workspace, enabling predictable execution and transparent ownership.
• Integrated Trello and Slack automations to connect task progress with communication, reducing dependency on ad-hoc follow-ups.

Impact

• Reduced campaign preparation time by improving task visibility and standardising approval checkpoints.
• Improved cross-functional alignment between design, research, and leadership teams through shared operational language.
• Established a repeatable process framework later adopted by other departments for project coordination and reporting.