Developed automated dashboards that turned complex sales data into accessible performance insights for regional managers and independent sales teams.

Approach

• Built dashboards integrating Google BigQuery and App Script to pull real-time data from multiple sources into clear, actionable views.
• Designed tailored interfaces for different user levels — from regional managers to field representatives — focusing on relevance and simplicity.
• Implemented automated updates, version control, and access permissions to reduce manual reporting work across departments.

Impact

• Cut reporting time from days to minutes, freeing sales teams to focus on performance rather than data handling.
• Improved visibility of target progress, enabling faster decision-making and mid-cycle adjustments.
• Created a scalable reporting structure reused in subsequent sales and incentive campaigns.