Refreshed the brand’s visual language to reflect contemporary aesthetics and digital needs while preserving its core identity and recognition.

Approach

• Audited existing brand assets to identify opportunities for modernisation across packaging, print, and digital materials.
• Introduced updated colour palettes, typography, and composition rules aligned with evolving audience preferences.
• Collaborated with design and marketing teams to ensure smooth adoption of the refreshed system across channels.

Impact

• Renewed brand relevance in both digital and retail environments without disrupting consumer recognition.
• Improved design efficiency by establishing adaptable templates for future campaigns.
• Strengthened internal alignment around a unified visual direction, bridging legacy and innovation.