Managed the end-to-end production of branded merchandise and promotional materials, ensuring design quality, supplier reliability, and timely delivery.

Approach

• Coordinated with design teams to translate campaign visuals into tangible products and gift items.
• Selected and negotiated with suppliers, balancing cost, quality, and delivery timelines.
• Oversaw prototyping, packaging, and logistics to guarantee consistent brand presentation across markets.

Impact

• Delivered high-quality merchandise that reinforced brand visibility at events and within incentive programmes.
• Improved production efficiency by standardising supplier communication and approval workflows.
• Strengthened brand experience by aligning product aesthetics with campaign storytelling and seasonal launches.