Studied Reddit discussions to understand how users question authenticity in digital content and how perceptions of AI-generated media evolve over time.

Approach

• Collected posts from AI-related subreddits using Arctic-Shift Photon Reddit to analyse the phrase “Is this AI?” across time.
• Classified discussions by theme — visual arts, misinformation, and creative ownership — to trace sentiment shifts.
• Combined quantitative network analysis with qualitative content coding to reveal cultural patterns in public understanding of AI.

Impact

• Mapped how curiosity, skepticism, and humour shape online conversations about AI-generated content.
• Provided an academic case study bridging data science, cultural research, and media theory.
• Demonstrated the potential of digital methods for analysing real-world attitudes toward emerging technologies.