Analysed Amsterdam’s independent art schools to uncover pricing patterns, audience profiles, and untapped opportunities for growth and collaboration.

Approach

• Mapped more than 20 local ateliers and private art schools, examining their pricing structures, communication tone, course offers, and community engagement.
• Combined qualitative desk research with student-facing interviews to understand motivation, retention, and perceived value.
• Developed a comparative matrix connecting course hours, artistic focus, and instructor visibility to pricing tiers and student demand.

Impact

• Revealed strategic gaps in scheduling and pricing that could enable sustainable revenue models for small studios.
• Highlighted how independent art institutions could differentiate through audience communication rather than infrastructure expansion.
• Delivered an actionable insight report that informed both business planning and partnership outreach strategies.