Conducted a global market analysis of active noise control technologies to position a deep-tech startup within a rapidly evolving soundproofing ecosystem.

Approach

• Researched and categorised 60+ competitors and adjacent technologies across building acoustics, smart glass, and consumer noise solutions.
• Benchmarked their product claims, funding stages, patents, and messaging to identify technological overlaps and strategic white spaces.
• Synthesised findings into a visual map highlighting areas of differentiation and partnership potential for product, brand, and investor communication.

Impact

• Clarified the company’s distinct value proposition in the market by contrasting product mechanisms and acoustic performance ranges.
• Informed pricing, messaging, and investor pitch materials used for outreach and press positioning.
• Provided a living framework for continuous market monitoring, later integrated into strategic updates and innovation planning.