Used open-source intelligence methods to analyse how people describe, cope with, and emotionally react to environmental noise in online communities.

Approach

• Collected and processed thousands of Reddit posts and comments from noise-related subreddits using Python and Arctic-Shift Photon Reddit.
• Categorised user narratives by environment (home, city, transport) and emotion (stress, fatigue, adaptation) to understand behavioural responses to chronic noise.
• Translated findings into insight reports for engineers, UX designers, and marketing teams, connecting technical innovation to lived human experience.

Impact

• Identified unmet user needs and emotional drivers behind noise perception, guiding both product design and brand messaging.
• Created a research methodology later adapted for sentiment tracking in future public communication initiatives.
• Strengthened the company’s positioning as a human-centred innovator in the smart-acoustics field.

Reddit source: https://arctic-shift.photon-reddit.com